Ulm, 22. July 2008 – volvo comes from latin and means "I roll," a fitting name for a car manufacturer – especially since the swedes’ first model, the ov4, covered just 90 kilometers. It is all the more surprising that the meaningful name actually had a completely different origin: assar gabrielsson, who together with gustaf larson is said to have forged the plan for an automobile company at a crab dinner, had acquired the dormant subsidiary AB volvo from his former employer, the ball bearing factory SKF, and established it as the company name. In april 1927, the company’s first mass-produced passenger car rolled off the production line.
Curious after koln
It was not until 1958 that volvo came to germany and moved into its first plant in frankfurt. In 1965, the company moved to dietzenbach in hesse, and in 1994, under curious circumstances, to bruhl near koln. At that time they wanted to be close to the possible merger partner renault (which is still located in bruhl today), but this merger did not happen. As a result, volvo did not move back to hesse, but settled in the southern district of koln, rodenkirchen. In 1999, this choice of location proved to be quite practical when ford took over the swedish automaker. Since then, many volvo models have been and continue to be equipped with ford technology, such as the V40.
Back to the volvo brand, which of course also includes the appropriate logo. Since swedish steel was one of the basic components of the vehicle, it made sense to use the common symbol for iron, which is also the symbol for the planet mars. The only problem was attaching the small symbol to the radiator, so it was fitted with a diagonal support for the actual emblem. The prominent diagonal volvo stripe was therefore not created as an ornament but as a fastening element.