German economics minister peter altmaier wants to prevent bankruptcies of smaller stores in inner cities in the corona crisis. "We must develop concepts to revitalize the inner cities", said the CDU politician to the deutsche presse-agentur. "We want to prevent the death of shops in city centers." he is focusing above all on digitization to strengthen individual retailers and make shopping and spending time in the city centers more attractive for customers.
"It’s not so much a matter of handing out more and more money, but of making the city centers more attractive", said altmaier, referring to calls to ie consumer vouchers. The reduction in value-added tax by the end of the year is having an effect, according to his observations, and is contributing to the fact that above all investments in high-value consumer goods are being brought forward.
City as "experience"
Since the corona pandemic, many more transactions have been made online, altmaier said. He also wants smaller shops to participate more in this trend: "we need to help downtown shopkeepers digitize their customer relationships in a way that benefits fashion stores and shoe stores as well", he said. "For example, if a customer wants to order a branded shirt online, they should not necessarily have to do so from the manufacturer, but should have the option to buy online at the same price from the retailer of their choice."